When compared to traditional marketing techniques, digital marketing is gaining increased importance day by day. Being the best digital marketing agency in Bangalore, we have helped more than 20 startups with internet marketing consultation. This has helped them to attain focused and strategic approach towards their marketing.
However, startups do have financial constraints and cannot afford the internet marketing services from outside. So, learn the strategies right here and start implementing to shoot your business into the next level. Let's go through them one by one:
1. Email Marketing
Email marketing is by far the best marketing technique to leverage upon for leads. he recent statistics have proved that email marketing has a remarkable ROI of 122 percent. (By DMA) In fact, this number has proved to be 4 times better than other channels strategies listed below.
2. Social Media Marketing
Social Media Marketing lets you to target audience specific niche. Get your brand highlighted and increase your conversions using B2C Facebook & Instagram Marketing. Also, look out for Linkedin if you are concentrating on B2B Marketing.
3. Content Marketing It is the most critical marketing strategy every startup should master. Here, you are supposed to develop and distribute valuable content to your target audience. You can opt for any content type such as images, videos, blogs, posters, newsletter, etc. Above all, the ultimate aim is to engage your market in the best possible way.
4. PPC Marketing
This is a paid marketing strategy that involves search engine results to attract your audience and convert leads. In other words, it helps you to acquire sales-ready leads since the cost per lead is based on the per click basis. However, the results are anticipated to be minimal. Through this ad strategy, you will also be able to acquire data. Make use of the data insights and analytical tools that in turn powers up your marketing strategy. Remember, the data-driven marketing strategy is always beneficial.
Owning 5 years of experience in offering digital marketing services in Bangalore, I suggest you pick up these four strategies to stand out in this fiercely competitive market. Do not neglect to plan your digital marketing strategy that lifts your business to the top position. Some might require a long time or money for experimentation. Whereas others demand minimal time or money. Pick up the right marketing mix. Try hard to make your first impression as the best impression.