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List Of Digital Marketing Strategies To Grow Your Business
1. Content Marketing
Focus on developing customer-centric, in-depth, and curated content marketing strategy in 2019. Do you want to be loved by google? Then, generate authentic and original content. As studied from a wide range of case studies provided by content marketing institute, we have collected the following points for your reference.
Make sure to have the list of keywords your target audience is searching for in Google. Use them while developing the content. Always us it in relevance to the context if not you will lose the traffic as well as brand reputation.Focus on educating your audience and help them make a better decision. Do not be sales oriented in all your content. Deliver valuable content.One of the economical tips we suggest at our Digital Marketing Agency is to get a consultation from our industry expert team. Discuss the content marketing best practices 2019 and get the standard checklist and report that can be used by the internal team. Follow the report and start implementation with a clear direction.
2. Video Marketing
There are a lot more new opportunities you can attain through video marketing. With the evolution of social media channels and video editing tools, the businesses have admitted that videos have increased their ROI. So, it is high time to understand the importance of video marketing in 2019. Here are some tips we share with you to implement the best video marketing strategies:
Embed your informative videos in the emails. It truly impacts the conversion rate. It is observed the there will be an increase in click-through rates (by 60%) when you mix the video with email marketing.Add videos to your website and keep the visitors engaged for a long time. This pushes them closer towards the conversion funnel. You can make use of many platforms to embed the videos in your website namely video hubs, spots, embeds, etc.
3. Marketing Automation
Marketing automation is really a necessary element to implement to extract the maximum benefits out of the website visitors. By doing so, you can start spending more time on creativity and innovation instead of repetitive tasks. In addition, you will be able to target prospects from multiple channels. So, you are growing productive! Get started with free marketing automation software and tools.
4. AI Tools
You might have noticed that Artificial Intelligence is the hot topic running all over the internet from the past few years. In addition, AI has made a huge impact on the marketing domain too. At our digital marketing company, we have implemented the AI chatbots to few of our premium clients. In the due course of time, we have observed that the website visitors love to interact when they find such humanized elements on the website. The number of enquiries increased by 40% when compared to the previous month. In turn, it increases the conversion rates.
5. Voice Search Optimization
Nowadays, people are finding it extremely easy to use voice search. So, the main question is – Will it affect your SEO? As a responsible digital marketing company, we need to find a way to deal with this transformation. It is observed that voice search terms are longer than the text. So, we suggest you make use of more long-term keywords in your content. For instance, observe the difference between these to terms:
Digital marketing service providers in India (When typed)Find the Digital marketing services providers for small businesses in Bangalore India (When voice search)So, now you could easily get the difference of usage right? So, people tend to input more words while speaking than typing. As a result, the use of long tail keywords is definitely recommended. It is crucial to plan for adaption.
6. Multi-Channel Marketing
In simple words, multichannel marketing helps you to be present where your customers are. In this highly competitive era, it is definitely necessary to have multiple presence to grab your customer attention. The customer psychology report says that multichannel customers tend to spend more when compared to single channel users. So, get ready to target tier 1 consumer category through omnichannel approach.
7. Social Media Trends
Among the top social media channels that mainly include Instagram and Facebook, the number of Instagram users are increasing exponentially. So, it is anticipated that ad spend on Instagram and facebook messenger is going to have a great response in 2019. Being the best digital marketing agency, we have started building brand awareness through Instagram along with Facebook for our present clients and they are loving the response. So, what is your social media strategy for the upcoming year?
8.Search Engine Optimization
Here is the list of some important factors you need to focus on while doing SEO for the website. If the question – how to search engine optimize your website is bothering you then here is the answer. Make sure you have SSL certificate i.e., https:www.domain.comAdd question answer snippets to your content.Ensure to get reviews since it matters the SERP results.Ensure the site is mobile friendly to avoid getting penalized by Google.Analyze the speed of your website to avoid getting penalized by Google.
9. Analysis and Reporting
Do not pull your eyes away from data insights. Record the insights from all your marketing channels and analyze it. If you find it difficult, it’s worth spending a few bucks and take help from the Best Digital Marketing Agency. Your data is the asset! So, learn to analyze it or get it done from industry experts for your business. It is a one-time investment.
Source - RanQ Labs
10. Authenticity
In the midst of reaching out to the target audience, convincing them, getting more leads, businesses tend to maintain genuine nature. If you balance the sales pitch and authenticity in your marketing approach, then you can easily stand out from your competitors’ list. So, start getting noticed by your target market!
We have listed the major digital marketing strategies to be implemented in 2019. All of these strategies are genuinely experimented on our website as well as our clients’ website before putting in front of you. In case you need any customized consultation, get in touch with our internet marketing consultant today.
Whats Next?
Before you start off with Finalising Agreements and Rates with your Digital Marketing Agency. Make sure that they provide you with the faults already on your website. Ask your digital marketing service agency to provide you with a Free Consultation for your Brand.
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